Almost 1,000 new employees were added to ZDA every year, and the number of footwear produced was in the tens of millions. The population also grew proportionally. In accordance with the growing demands for housing, the construction of the new Luhy housing estate began in 1967. In the late 60's, the city's population climbed to 16,000.
In the early 1970s, special attention was paid to the construction of a panoramic cinema, the city's gas supply and the modernization of transport infrastructure. In 1976, an underpass under the railway line was operated, which connects the city and the ZDA. A year later, a new bus station was completed, which contributed to the culture of travel. Construction also continued intensively in the Luhy housing estate, where in addition to other housing units, a crèche, a kindergarten, a grocery store and the Ostrov restaurant, two primary schools were added - on Nádražná Street (1974) and on Veľká okružná (1978). An artificial ice rink (1974), an indoor swimming pool (1977) and a sports hall (1977) began to serve the development of sports.
In 1971, the village of Malé Uherce was merged with the town. A significant change in the organization of the town took place in 1976, when the villages of Malé Bielice, Veľké Bielice, Návojovce and Brodzany were annexed to it.
The construction industry did not stop even in the 80's. Apartments, family houses, school and preschool facilities were added to the city, and the civic amenities of housing estates improved. The construction equipment moved from the Luhy housing estate to the newly built part of the town - Šípok, where housing construction continued. In 1985, the construction of a primary school, a kindergarten and a crèche began in the Šípok housing estate. A year later, construction began in the Stráne locality.
In this decade, several smaller and larger constructions were completed: the bridge over the river Nitra (1982), the House of Revolutionary Traditions, the Club of Pensioners - Resistance Fighters, the night sanatorium in Malé Bielice (1983), the new special school building (1986), the new MNV ceremonial hall and Alpha Service House (1987). As part of the purpose-built investment construction, for example, the operating buildings of the district enterprise of local industry, the district housing enterprise and the sewerage system were built in Šimonovany. In the "Z" action, the construction of a new department of clinical biology and ARO in the hospital, sewerage on Riečná Street, gasification of the part of Veľké Bielice, etc. took place.
In 1988, the observatory in Malé Bielice was put into operation as a unique and important specialized facility in the field of astronomy and cosmonautics in a wide area.
The opening of the reconstructed Social House (hotel) and fountain on SNP Square in 1989 contributed to the partial restoration of the appearance of the city center.
ZDA also did well, with 16,000 people working in the late 1980s and annual production of more than 32 million pairs of shoes.